Yolanda Gonzalez

Yolanda Gonzalez

Urban Agriculture Specialist

55 Hanson Place, Suite 350
Brooklyn, NY 11217

cell 516-305-0358

Yolanda GonzalezAreas of Interest
Urban Agriculture, Marketing

Yolanda Gonzalez is an Urban Agriculture Specialist with Cornell Cooperative Extension. She holds a dual degree in Master of Science in Environmental and Community Land Planning from SUNY ESF and Master of Public Administration from the Maxwell School at Syracuse University, as well as a Bachelor of Arts degree in Environmental Studies and Spanish Literature from SUNY Geneseo. Yolanda's most recent experience as an Excelsior Fellow at the NYS Office of General Services in the Organizational and Workforce Development Unit has given her process improvement skills that will help urban growers maximize efficiency and profitability in limited spaces. Her background is mostly in small-scale production, working on a number of small farms in Maine, Pennsylvania, and Long Island.

calendar of events

Upcoming Events

Finger Lakes Craft Beverage Conference

March 27 - March 28, 2018
Tues: 8:00 AM registration, 8:45 AM - 6:00 PM includes networking time
Waterloo, NY

The 2018 Finger Lakes Craft Beverage Conference will be on Tuesday March 27th at the del Lago Casino & Resort in Waterloo, NY featuring multiple tracks with sessions covering legal issues, tax issues, marketing, distribution, beer and cider production issues. Hear from Government officials, craft beverage industry representatives, university researchers, extension educators, brewers, and cider makers about important topics related to your business and industry.

This event includes a trade show and opportunities for networking (including a Social Hour following the sessions) with others in your industry. 

The day following the main 2018 Finger Lakes Craft Beverage Conference we have two separate field trips planned (this costs an extra $20). Participants will choose between the 'Brewery' field trip and the 'Cidery' field trip. The Brewery Field trip will include a trip to Fleur de Lis Beer Works. They will be brewing one of their beers while we are there -explaining the steps as they brew. The Cidery Field trip will be to Red Jacket Orchard and Nursery, as well as a local cidery to be decided.
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Collaborative Marketing

April 17, 2018
12:00 PM - 2:00 PM
Watertown, NY

Are you considering entering a collaborative marketing arrangement? This workshop will provide information on how to identify personal and logistical farm-based criteria for collaborative marketing, how to identify potential collaborative marketing partners, and evaluating collaborative relationships. Additionally, attendees can learn what the NNY Food Hub is up to and how growers can participate. 
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Dairy Science and Sanitation Workshop

May 15 - May 16, 2018
8:00 AM - 5:00 PM
Colchester, VT

The Dairy Science and Sanitation Workshop is tailored to dairy processing personnel and is designed to help participants understand the basic principles of dairy science and safety, as well as emphasize dairy processing establishment needs related to dairy sanitation to ensure that proper programs are conducted in their establishments. 
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GreenThumb 34th Annual GrowTogether Conference

NYC Parks GreenThumb GrowTogether Conference will feature a keynote address by Karen Washington -- a pioneer and advocate for community gardens and food justice, a member of La Familia Verde Community Garden Coalition, and the co-founder of the Black Urban Growers. The day will be packed with workshops and kids' activities. Children 12 years old and under are free! $5 tickets and more information. The first 500 people to purchase a ticket in advance will receive a free 40th anniversary gift.

Cornell Cooperative Extension Harvest NY Specialists, Samuel Anderson and Yolanda Gonzalez, will be talking urban agriculture with interested growers.

Saturday, March 31, 2018  |  8:30 AM - 4:00 PM
Borough of Manhattan Community College
199 Chambers St, New York, NY 10007

2018 NY Produce Auction Locations and Contact Info

Produce auctions in New York State have been formed so that produce growers have a way of marketing their product to quality minded buyers through open competitive bidding. A map of produce auction locations across the state is provided along with auction days, times, and contact information.

Unsure how to purchase at a produce auction? Our updated How To guide will give you some quick pointers on the auction terminology and how to make purchases at an auction.

Starting a Winery in NNY: Considerations and Costs

Are you interested in starting a winery in Northern New York? CCE Harvest New York has put together a report and interactive Excel spreadsheets on Starting a Winery in Northern New York: Winery Establishment Considerations and Costs.

The report provides a general overview of starting a winery in Northern New York. You will find information on current wine sales, markets, winery establishment costs, licensing resources, growing grapes vs purchasing grapes or juice, winery building, and potential financial help resources.

Additionally, we have created Excel spreadsheets to help you determine some start-up costs and considerations. Within the Cost Calculating Spreadsheet, you will find worksheets for Yield per Vine, Yield per Acre, and Production Establishment Cost. Instructions are provided on the top of each worksheet. 

Growing for Wholesale Guidelines Available

Grading and packing guidelines are now available for 16 commonly grown specialty crops in NYS: broccoli crowns, Brussels sprouts, corn, green peppers, cucumbers, green cabbage, red cabbage, savory cabbage, cauliflower, eggplant, green beans, jalapenos, poblanos, Hungarian hot peppers, summer squash, and zucchini.

Acceptable quality standards and common defects that should be sorted out on the grading line are depicted in these resources, both visually and in outline form. Find all of the grading sheets here.