Using philanthropic funds, Double Up Food Bucks (DUFB) matches Supplemental Nutrition Assistance Program (SNAP) purchases of fresh fruits and vegetables at participating farmers markets up to $20/market/day. The program aims to improve access to and affordability of fresh fruits and vegetables for low-income families and grow the local economy by supporting purchases from local farmers.

Piloted in 2014, the DUFB program is viewed as a tremendous success in meeting program goals. Below is a brief overview of the program success realized at participating markets in 2014:

• 219% increase in SNAP sales sales
• 415% increase in total food assistance dollars (SNAP + DUFB)
• 1,000+ new customers to the market
• 90% of customers have increased the amount of fresh fruits and vegetables they are buying
• 87% of customers have increased trips to the farmers markets
• 93% of customers are eating more fruits and vegetables
• 70% farmers say they are making more money
• 62% reported they have a new customer base

The program is made possible by the generous support of the following foundations: John R Oishei Foundation, Community Foundation of Greater Buffalo, First Niagara Foundation, Univera, East Hill Foundation, Grigg Lewis Foundation, M&T Foundation, and Chautauqua Region Community Foundation.