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Event Details

Date

April 17, 2018

Time

6:00 PM - 9:00 PM

Location

CCE Lewis County, Soil and Water Conference Room
5274 Outer Stowe St
Lowville, NY 13367

Cost

$15.00 per person


$25.00 per farm

Host

CCE Lewis County


315-376-5270

Pre-Registration Deadline: April 13, 2018

EVENT HAS PASSED

It's Time for Agriculture Marketing and Business Plans

April 17, 2018

It's Time for Agriculture Marketing and Business Plans

So you have a new product or one you are thinking of starting up. What's your end point? Come join us for engaging conversation on the path to follow. Peggy Murray, Farm Business Educator from CCE Lewis will discuss the importance of creating a business plan. Marketing considerations will be emphasized by Michele Ledoux, Executive Director of CCE Lewis, and Lindsey Pashow of CCE Harvest NY will talk participants through how to effectively use digital marketing to their advantage.

Cost: $15 per person, or $25 per farm. Pre-registration is requested by April 13 at 4:00 PM by calling 315-376-5270 or online using the link above.




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Announcements

The NY Food Hub Collaborative Takes Root!

Cornell Cooperative Extension has received a USDA Regional Food Systems Partnership Planning and Development grant for the NY Food Hub Collaborative. This is a 2-year project.


The NY Food Hub Collaborative brings together 29 local food system stakeholders representing 21 organizations to realize the long-term goal of improving the economic viability of mid-tier value chain partners targeting local markets by improving efficiencies, maximizing profits, and increasing demand for NY food products. Three objectives guide the project tea toward that goal:

1. Establish a Collaborative of interdependent food hubs designed to work collaboratively to efficiently, affordably, and effectively market NY food products to institutional markets.

2. Identify the potential for small, mid-size, and socially disadvantaged producers to be competitive in state agency and institutional contracts.

3. Develop strategic business relationships between mid-tier value chain partners including food hubs, producers, processors, distributors, and markets that emphasize organizational interdependence, trust, and transparency and equitably distribute responsibilities and rewards.

Objectives will be met through strategic planning amongst Collaborative partners, virtual field trips to learn best practices from national partners, business-to-business development opportunities, producer and market partner training, and a series of outputs. Outputs include an interactive local food system asset map, a procurement guide on selling NY food products to various institutional markets, an analysis of existing procurement policies across institutions and recommendations for improvement, market analyses of key institutional market partners, a NY Collaborative product guide, and an implementation plan that provides a framework to operationalize the NY Food Hub Collaborative.

Project Partners:

  • Cornell Cooperative Extension Harvest NY
  • Cornell Cooperative Extension Broome, Oneida, Essex, and Saratoga Counties
  • Farm Fare
  • Syracuse University
  • Upstate Growers & Packers
  • Eden Valley Growers
  • Capital Roots
  • Farm Fresh First
  • 607CSA
  • Hub on the Hill
  • Headwater Food Hub
  • Syracuse Onondaga Food Systems Alliance
  • Hudson Valley Agribusiness Development Corp.
  • Center for Agriculture Development and Entrepreneurship
  • NYS Department of Agriculture and Markets
  • Buffalo City School District
  • Syracuse City School District
  • NYC Citywide Administrative Services
Additional project partners will be identified as the project takes root. If you're interested in learning more or getting involved, please reach out to Project Director, Cheryl Bilinski, cbt32@cornell.edu.



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